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About operates an online platform that connects renowned banks and NBFCs with borrowers to provide best and cheapest loan product to any individual. The company offers various life cycle support services for lenders, which include marketing and CRM, data aggregation, data analysis, on-ground support, and loan monitoring. It serves clients in e-commerce, travel, retail, manufacturers and trading businesses along with salaried individuals. The organisation has its presence since 2018 and is headquartered in Delhi, India.

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