Salesforce and ServiceNow are cloud-based customer engagement platforms, each with distinct strengths. Salesforce offers comprehensive CRM features, suitable for sales, marketing, and service teams, with robust automation and AI tools. ServiceNow, primarily an ITSM tool, excels in managing IT infrastructure and internal workflows. Salesforce has broader versatility and integration options, while ServiceNow focuses on IT operations and service management. The choice depends on specific business needs, with Salesforce excelling in customer relations and ServiceNow optimizing IT processes. Both platforms have pros and cons, making the choice dependent on individual business requirements.
More info: https://closeloop.com/blog/servicenow-vs-salesforce/
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