For many businesses, 2020 has been one of the most trying and difficult years to navigate. With so much uncertainty, temporary closures, and workforces moving to an online environment, the upheaval has been months on end and has affected everyone, from the business owner to employees to customers. Even if you operate an e-commerce business that hasn’t been affected by closures, there’s a good chance the company has still felt the effects of the COVID-19 pandemic. So, what can you do?
While much of the current situation is out of anyone’s control, there are ways that you can keep your e-commerce business chugging along and remaining competitive even in this marketplace. A competitive analysis is one tool you may not have heard of or thought to pursue. What is a competitive analysis, and how could it benefit your e-commerce business? Let’s examine it closer.
